Chris Brown’s “Heartbreak on a Full Moon" in 2017 had 45 songs. “Culture II" by the hip-hop group Migos, the number one album in America in February 2018, included 24 tracks and clocked in at an hour and 45 minutes, almost double the length of Migos’s previous Grammy-nominated release. Ironically, these tracks would have fit comfortably on early recording cylinders and phonograph records, whose limitations were considered a major artistic impediment in the early 20th century.Īs songs get shorter, albums are getting longer. Nearly two-thirds of the songs that achieved the number one spot in the first half of 2021 were under three minutes long. A study by researchers at the University of Minnesota and the European Joint Research Centre found that songs on the list gained an average of 20 million streams, worth up to $163,000 in royalties.Īs a result, according to an analysis by blogger Michael Tauberg, the average length of hit songs has dropped by more than 30 seconds since 2000, when it was over four minutes. Every track that is listened to for more than 30 seconds counts as a play, but whether a listener makes it all the way through a song helps to determine whether a streaming service like Spotify will recommend similar songs in the future.Īs the Grammy-winning producer and performer Mark Ronson said in an interview in the Guardian, “All your songs have to be under three minutes and 15 seconds because if people don’t listen to them all the way to the end they go into this ratio of ‘non-complete heard,’ which sends your Spotify rating down." For a musician, getting a song on Spotify’s popular Today’s Top Hits playlist means real money. Creators are modifying more than just the introductory sections of tracks for optimal performance on streaming.
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